Archive for the ‘Facebook Home’ Category

Are Myspace and Facebook Paying you What You’re Worth?

Are you getting paid what you’re worth?

FACT: Myspace and facebook are earning a FORTUNE of you and all your efforts…

So the question needs to be asked where is your cut?

Better question, how can you GET your cut? There is a way and it’s all the rage.

STOP…

If you’re looking for a get rich quick scheme or something that will pay you for doing nothing then leave now, please don’t waste your time or mine.

There is no such thing as something for nothing.However there is such a thing as give a little get a little.

One of the hottest trends in the work from home world today is without question, “Pay Per View” – free social networks that pay you to chat, make friends and blog your way to riches.

An Opportunity to make money by having fun on the internet in a few hours a week and with No Investment.

Keep reading…

This is the real deal.

As you read this article you’ll soon see that there are programs out there which for good reason give people just like you, the ability have a shot at making free internet income, giving you the ability to “prove yourself.” There are also good people out there who are willing to share with you the secrets to their success in these exact programs. People like me. In articles like this.

What am I talking about?

The industry I’m referring to is called “Social Networking.” Websites like Facebook and Myspace. Right now there is a HUGE competition between these sites and sites just like them, they are competing on who can amass the greatest number of users – people like you and I. They are looking for people who are willing to use the site, making friends and inviting new friends.

Why?

To these sites: the more users = the more money they can charge the advertisers who’s ads we are looking at while were using the site.

So what the heck does this have todo with you and “you, making free money.”

Like I said, these sites are competing with each other constantly – all of who are trying to come up with the coolest add ons the best functionality etc etc. However one social network has absolutely broken all the rules.T hey have decided to actually PAY their users to use their site! How they do it is by taking a generous portion of the sales from the advertisers and pay it back to the people who are viewing the most ads and pages.

The site has all the functionality myspace does except they pay you for using it.

Now the brilliant part of this is they not only pay you on the pages you view, but as well they pay you on the page views of everyone you refer.

It is possible to make money online for free, that is no question, I do it all the time. The big question for most people is can it work for me?

It’s like making a million dollars a year – possible, but you need to know how.Right? Some would say “million a year” sounds like a scam to me. However people do it all the time. You can make money online for free, but again, you just need to know how…

If you interested in learning more about this social networking site and how you can start taking advantage of this new rage, feel free to take a look at my complete system and step by step guide on how to make this social network called Yuwie pay you.

Regards,

Michael Van-Masters

Email: vanmasters (at) theyuwiescam dot com

How to Use Facebook for Business

There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers. In this article, I will outline how a planned internet marketing approach can lead to positive results for your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account.  I will conclude with several recommended applications that will add functionality to your company Facebook page.

Common misperception #1: Facebook is only for personal use

Each time I give presentations on using social networking sites for business there is the perception in the audience that Facebook is only useful for communicating with friends and family. Facebook started as a closed community for college students, and has not been as effective as Linkedin at highlighting the business page and advertising features. However, Facebook continues to grow in use by companies looking to reach the more than 200 million active users, and has very powerful and targeted demographic tools that help companies to hone in on their target market.

Common misperception #2: Facebook is only for college students

According to the Facebook Press Room page, there are more than 200 million active users on Facebook and a million new members are joining each week in the U.S. alone. Contrary to what many of my audiences believe- more than two-thirds of Facebook users are not in college. According to comscore.com, more than 50% of Facebook’s users in the U.S. are over 35; the single biggest age demographic in the U.S. on Facebook is now between 35 and 44, and Facebook’s fastest growing age group is 55 and older. They also reported that Facebook ranks as the top social networking site in the majority of European countries.

Common misperception #3: I am too busy for this, and besides-it is not worth my time

Some of the reasons why social networking sites like Facebook are increasingly being used by companies is because they provide businesses the opportunity to easily and efficiently communicate regularly with the people in their network. Networks can include people with whom they are currently doing business, people whom they would like to do business, vendors, and potential business partners.

Social networking sites like Facebook are serving as an adjunct to, and in some cases, replacement for, traditional means of communication such as newsletters and direct mail. Facebook can be used to regularly announce or get feedback on new products, spotlight new employees or existing employees accomplishments or talents, reward customer loyalty, promote special events and special offers, as well as to create partnerships. According to a Forrester Research interactive marketing online research survey (March 2009): “40% of companies surveyed expect to cut direct mail budgets, while 35% will decrease newspaper spend, and 28% will slash magazine money in order to spend more in interactive media.” Some companies have reported that by using these online means of communication they have reduced their marketing budget while at the same time increasing sales.

Why Social Networking works:

What companies that use social networking sites are finding is that these sites allow them to more regularly communicate with people, vendors, clients, colleagues, and prospects, which, in turn, helps business understand their customers needs better, increase trust, and therefore build better business relationships. Most people know that Facebook has been helpful as a tool for connecting or re-connecting with friends, family and co-workers. And most understand that even the personal connections have the potential to become new business opportunities-so it makes sense that Facebook can be used to communicate with those in the business milieu.

How to Set Up a Facebook Profile:

To make use of Facebook you need to set up an account.  After registering you need to do the following in order of importance:

1. Create a Profile

In order to begin to use Facebook you must create a profile detailing information about yourself. Based on site policies, you can create only 1 profile, and it must be tied to a human name, preferably your real name, not a business name. We will review setting up your business page later in this article, but first you must set up your personal profile. If you are a married female, use your maiden and married names so more people can find you. Facebook has a “Friend Finder” feature that allows users to search for people by school, company, or organization. In order for people to find you –you must so be sure to list all of your previous schools, organizations, employers, in your profile. Thoroughly complete the “About Me” section to describe your business and what services or products you offer. In the “Information” box on your profile page, you need to include links to your website address, newsletter, blog and other business information such as your company contact information, logo and a photo of yourself. Your profile page should be considered your “branding” page or your marketing campaign. If you are working for a company-you don’t have to list all your personal interests-just limit your entry to listing your professional interests. You can syndicate your blog on your profile page. By doing this you are enabling any post that you make to automatically appear on your profile page and all of those people who are connected to you will see it.

2. Build Your Contact List

Facebook was created based on the concept of connecting with friends. You can send and receive “friend requests” and once accepted, your friend can view your profile and you can view theirs. To begin connecting with people that you know, you can either import your address book/ contact database, or you can also search Facebook for individual people.

You can also view the friends list of each person with whom you are connected. If you know any of your new friend’s connections, or you would like to know them-you can send a connection request.

You can grow your friend list by inviting all your clients, business associates, customers, family, friends, co-workers, school alumni, neighbors, and anyone else you think would be interested in connecting. I would suggest also using the search feature on Facebook to look up people with whom you have lost contact. After friending-your profile will show up on all your friends’ pages.  Therefore, the more friends you have- the more pages your profile will appear-leading to more people who will see your page and possibly get in touch with you.

3. Communicate by using Wall Posts

Each Facebook member has a “wall” where friends can post messages. In the business networking world, this is the online equivalent of calling them on the phone. You can send a complement to a colleague on their work by writing this on their wall, comment on their new service or product offering, or communicate an upcoming training or networking opportunity.

4. Update Your Status

At the top of your Facebook page is a status box. When you post a status update, everyone in
your friends list can see your update on their home page.  For business owners, this is the place to share tips, promote events, post blog updates, announce new products, links to your affiliate programs, links to interesting video or audio presentations, websites, articles, and newsletters.You can add updates as often as you are able in the ” What’s on you mind?” box. These will appear on all of your friends’ pages so ensure that they are meant for everyone on your friend list, and are professional in nature. Otherwise, you risk people removing you from their list.

5. Participate in Groups

Online groups allow you to network virtually with potential clients and peers.

You can also join Groups on Facebook that are related to your work. There are groups for therapist, teachers, coaches, and every conceivable profession. You can network, and learn from experts in the field.

Another way to maximize the potential and relevance of these groups is to start one of your own. There is no cost to do this and this is a great way to improve your company’s visibility. For example, I started a group for mental health facility administrators in Boston. This group is now a resource for sharing best practices and may over time lead to mutual referral relationships.

To access groups, start from your Facebook home page, view the list of applications and click on “Groups.” You can browse through thousands of groups by area of interest, by industry and geography. There are an incredibly varied selection of topics and professions all over the map.

6. Build Your Friends List

For business purposes, it makes sense to have as many friends as possible. One way to do this is to join a group and send connection requests to fellow members with a note letting them know of your interest in connecting with them on Facebook. Just as you would with an in-person business introduction, be sure to check out their profile and learn about what they are currently doing. Networking always works best when there is a two-way exchange. Find ways you can be helpful to them such as introducing them to a colleague or potential business partner and they may likely reciprocate and return the favor. Also, create your own events page, or post on the Facebook “Events page.” You can even see how many RSVP and get feedback from attendees.

7. Create Fan Pages

Because Facebook requires that a profile be designated to a person, not a business, they have instead provided the ability to create fan pages. You can create a fan page for a business, book, product, author, speaker, celebrity or just about anything else you want.

To create a fan page, scroll all the way down to the bottom of Facebook and click on “Advertising” (don’t worry, this is free to set-up). Next, click on “Pages” at the top of the screen. You will find some helpful explanations about how pages work, along with the link that will allow you to create your own fan page. Once your page is created you can add links, events, discussion boards and other features that make them interactive. Your updates from your fan pages will appear on your profile so your friends will know about them. You can invite people to become a “fan” of your page as an alternative to sending friend requests which will help you to further cultivate an online community

8. Use the Marketplace

Facebook has an online marketplace that allows you to list your services and products at no cost. This is a great way for you or your company to get exposure. You can also use the marketplace to find items or services that you need.

How To Set Up a Business Page on Facebook

Setting up a business page is easy. Just log in to your profile page and scroll down to the bottom of the screen. Then click on “Advertising” or by following this link: http://www.facebook.com/business/. That will bring up a page with the blue links one of which is called “Pages.” Click on Pages, and then click on the green “Create a Page” box on the right of the screen. You can now start filling this information in to create and customize your business page.

After you create your business page, Facebook will automatically add an application called the “Page Manager” which should be located on the top and left side of your log. Again choose Facebook Pages, then choose the best category for your business. Click this link to load your business page where you can then edit and add to the existing content.

It is important that you choose the name of your Facebook page carefully because the page name will become your key word search terms, and is the only text that is used in a search on a Facebook page.

Once your page is in place, you can add applications that help to enhance how you represent your company in your own unique way. To find applications for Facebook, click on “Applications” in the upper left corner of your page, or search for them at this link: http://www.facebook.com/apps/. Applications are fairly easy to install and to set up. If you have difficulty with any one application-please note that there is often more than one application available to accomplish the same task.

Facebook Applications for Business:

Simply RSS : This allows you to display up to eight RSS feeds on your Facebook page and display the feeds from your business’s main site and newsrooms.

Upcoming: Add all of your events to upcoming.org, and you can easily display them on your Facebook page with Upcoming’s Facebook application.

My Flickr: Display photos from your Flickr account using this application. These photos can include logos, product photos, photos from events, etc.

Posted Items Pro: Allows you to embed multiple YouTube, Yahoo, and Google Videos, music mp3s, sites, files, and more onto your profile and Facebook pages. You can add any variety of these elements, making it great for a media center or press section.

Twitter APP: If you have a Twitter account this application will automatically pull your tweets into your Facebook status, and it automatically installs a Twitter-themed icon letting all you friends on Facebook know that you are on Twitter. It also saves you time in updating and ensures that you have some profile activity to keep you relevant. If you are not on Twitter yet-you can add this at any time.

By implementing these applications you will be creating an interactive page that gives visitors a more complete understanding of your business.

Make the Time to Stay Relevant

In order to stay relevant on Facebook, you need to continually update your Page and use the site. If you do not have the time needed to do this consistently- then I would suggest you hire a copywriter or social media consultant to help. The more actions you take, the more you appear in a fan’s News Feed. This keeps you in their mind, and in their friend’s feeds when they interact with you. But updating content will do more than keep you on the News Feed; it will also help make your Facebook Page one that people will return to by offering fans an incentive to continue to read your content and return to your page. There are many ways to do this such as providing exclusive content, special promotional pricing, exclusive contests, product previews, or privileged access to company events.

I hope this information has been helpful to you in getting started in using Facebook. Make no mistake about it-social networking is not a passing fad. Facebook, and other social media sites are here to stay. So regardless of whether you make use of all the social networking sites- you cannot discount the recent research indicating that customers are increasingly going online to gather company and product information, compare prices, and place orders. As with any new technology social networking will take time and effort for businesses to fully benefit from it; however, it is my belief that this time and effort, if done consis
tently and in a planned, thoughtful manner, will be time well spent.



Developing An Online Business With Facebook

Facebook is an ideal onsite community to develop a business. You can even link it to other sites and show your eBay listings or other information on Facebook. More and more social networking sites are trying to engage each other to broaden their appeal and services. You may find that adding your profile into Facebook can zoom sales somewhere else, and vice-versa.

Unlike a regular business interaction, your interactions in Facebook are more social. In fact, the main reason Facebook exists is to socially gather and meet other people. Doing business on Facebook was not the main reason it grew and this has become an offshoot of a popular place to meet. It doesn’t mean that the staff of Facebook frowns on doing business on Facebook, since they even have a marketplace for you to do so. However, if you want to succeed on Facebook, then you have to learn how to do business in a different way.

You will have to spend some time becoming an active participant of this site to generate some business leads. It is important to start building a network of friends because eventually those friends will also be your customers. However, you can’t approach someone with a solicitation like: “Dear Friend, would you like to buy my XYZ product?” This is obviously a solicitation even if you are using the word “friend.”

Being a friend means much more on social networking sites than just a word. They are your trusted network and the people who will help you promote your Facebook profile; and thus, by default your business. But, the trick is that you never hard sell your friends, you always have to approach them with the soft sell.

If your friends buy your products, they might share the results with groups or it will show up on their news feed. Facebook is set up to tell other friends about what their friends are doing, whether it is installing an application or buying your product.

There are so many different interconnected pieces to Facebook, that you must remember to be polite and professional to everyone you meet, even those who may want to antagonize you. You never know who will read that exchange and get the wrong impression about you and your business, rather than wondering why somebody else is being unpleasant.

If you decide to market a product or service, be sure it is something you stand by and that it resonates with you personally. First, and foremost, Facebook is a social networking platform. If you are selling products that don’t appear to resonate with your profile or your mission in life, people will quickly spot you as a marketer and you will not get many people wanting to be your friends.

The key is to market products that you believe in and that make a difference in other people’s lives. That way, when they see who is selling an item, it won’t reflect badly on you and your Facebook profile.

On the Internet you can market your own products at a fraction of the cost it would take to promote them physically from one retail store or outlet to another. Examples of products that do very well on the Internet are virtual products like reports, ebooks, music downloads, photographic content, and anything that you can sell in electronic format that might appeal to someone viewing it online.

These products are usually referred to as “info-products.” The nice thing about info-products is that they lend themselves very well to low overhead costs. You can produce one product and it takes no effort to create multiple copies and have them delivered automatically through autoresponders. Your sales cycle is very short and your costs are minimal.

You can also market physical products that you deliver in your geographical area or through postal mail. Of course, this takes a lot more effort and you would have to include shipping costs to the price of your product to make a profit. You can even choose to offer your products in several different formats. For instance, maybe some people want the electronic download and others want a physical book. You can offer them a variety of different formats and pricing to find one that suits them.